I just spent the last few days working with the marketing team of a well known brand (in China). I showed them a new tool (The Power of 3) that I have developed and off they went. There was tremendous … Continued
Part of the problem with product innovation for example is that it happens so infrequently. Perhaps every few years a genuine new product is launched. Now wonder we sometimes get rusty. Imagine only playing basketball a few times per year. … Continued
Many people have the view that innovation has to be big, disruptive and breakthrough. Think of the impact of the ipad or itunes or Facebook or Twitter for example. These types of innovation are memorable and can have a major … Continued
This is such a good question. From my experience with many large organisations the biggest barrier is getting people to start the journey with you. For many people innovation is: – A fad – Risky – Extra work – Not … Continued