I have just finished reading Professor Daniel Kahneman’s book — Thinking Fast and Slow. In the book he describes two thinking systems (built on earlier work by Stanovich & West): System 1 — automatic, emotive, effortless, no sense of voluntary … Continued
According to a recent study by brand experience agency Jack Morton, one of the biggest barriers to creativity is lack of time. This is a real issue facing everyone in advertising, PR, sales, consulting, account management and customer service. Increasingly … Continued
Imagine if you were a leader and you can call on an innovation consultant to help you develop some new strategic options in real time. Imagine if you worked in customer service and wanted to solve a customer problem in … Continued
I was running a creativity and innovation training session recently with a major brand and i asked the creative director about his creative process. He said that he waited for inspiration to be generate ideas or solve problems. I loved … Continued